Take a look at Your business. Does there seem to be a lack of focus on where the company is headed? Does everyone clearly understand the goals of Your business? Strategically, how will the business achieve those goals? Is Your current plan beyond one year? Are You developing annual business/operating plans without a strategic plan in place?
Every business needs a strategic plan and strategic decisions.
Strategic decisions are those which affect long-term performance of the business and which relate directly to its aims and objectives. It sets the direction and establishes priorities for Your organization. It defines its view of success and prioritizes activities that will make this view Your reality.
Effective strategic decisions bring high levels of reward.